Learning how to Budget for the Attention Economy

A self-experiment in managing focus in the information age

Andrea Hoymann
10 min readNov 14, 2022

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Photo by Brett Jordan on Unsplash

The movement is a reflex. As soon as we pause the Netflix show for a quick bathroom and snack break, my hand wanders to my phone, sitting at the ready on the sofa armrest.

Within seconds I am scrolling through my Instagram feed, looking at pictures and reels…

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Andrea Hoymann

German expat in Australia | writes about sustainability, travel, work & life | head of strategy at brandchemistry.com.au